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Friar of Fife Scotch Whisky

Brand Identity DEVELOPMENT & Design   •   Packaging Design   •   Product Photography & Marketing Collateral

 

One of the projects I was assigned in my first year of design school was to construct a viable packaging solution for a food or beverage. I decided to take the assignment one step further; rather than build upon an existing product, I created the brand story for a fictional whisky distillery in Scotland and its signature Scotch, Friar of Fife. The use of heavy wood casing and wood-burned detailing emulates the aesthetic of a vintage whisky aging cask, and positions the product toward the affluent Scotch connoisseur. A high-end, luxury spirit with deep roots in its Scottish heritage, Friar of Fife and its packaging come together to tell the story of Scotch whisky and its origins.

Recipient of the 2017 Applied Arts Student Award for Packaging Design


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Wooden Cask Packaging

The use of heavy wood casing and wood-burned detailing emulates the aesthetic of a vintage whisky aging cask, and positions the Friar of Fife product toward the affluent Scotch connoisseur. Interior labels within the cask itself feature texts describing the brand story in its entirety. A high-end, luxury spirit with deep roots in its Scottish heritage, Friar of Fife and its packaging come together to tell the story of Scotch whisky and its origins.

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A Product of its Environment

Part of the brand story I created for Friar of Fife included the physical origins of the distillery and signature Scotch whisky product. Located in the hills of Scotland, the fictional Fife Distillery infuses the peat moss and river water of the environment around it to create its whisky. This process is reflected in the bottle's labelling system, presenting a wealth of detailing regarding the aging and distilling process.