GOOD GRIEVES SCOTTISH SHORTBREAD

 

Brand Identity Development

Packaging Designs

Product Photography

 

 

Good Grieves is the family name behind the authentic Scottish shortbread recipe that has made its way from Renfrew, Scotland to be locally produced by hand in Ontario, Canada. The brand identity uses imagery to reflect the company’s Scottish heritage, while the packaging designs were created with embossing and gold foil printing techniques to position the product among competitors as a leading brand of gourmet shortbread. Following the logo redesign and packaging overhaul, the company's sales spiked over the holiday season and further solidified the brand name on a retail consumer level.

 

www.goodgrieves.com

All works and images copyright © Joschka Sawatzky 2011—2016. Please do not reproduce without the expressed written consent of Joschka Sawatzky. Copying is for jerks.

GOOD GRIEVES SCOTTISH SHORTBREAD

Brand Identity Development

Packaging Designs

Product Photography

Good Grieves is the family name behind the authentic Scottish shortbread recipe that has made its way from Renfrew, Scotland to be locally produced by hand in Ontario, Canada. The brand identity uses imagery to reflect the company’s Scottish heritage, while the packaging designs were created with embossing and gold foil printing techniques to position the product among competitors as a leading brand of gourmet shortbread. Following the logo redesign and packaging overhaul, the company's sales spiked over the holiday season and further solidified the brand name on a retail consumer level.

 

www.goodgrieves.com

All works and images copyright © Joschka Sawatzky 2011—2016.

Please do not reproduce without the expressed written consent of Joschka Sawatzky. Copying is for jerks.